Hunt Visuals · YouTube episodes · 16:9

Titles and pop ups, in gold.

Same edit, same energy, one language. Every pop up is the same chip, ink with a breath of steel green behind and gold as the accent. Titles are white type with Begum italic gold on the one word. Short form has its own rules in 09. Every frame below is a real DA Design shot with the graphic on it exactly as it should render. Values under each one.

Retired

Blue keyword pop with a neon glow

Now

An ink chip with a gold dot. Titles are white New Hero with Begum italic gold on the one word

Retired

Filled blue chip or button

Now

The same chip with a gold stroke and gold dot. Never a gold fill in a video

Retired

Constant glow on the whole shot

Now

Flare on the land, settle in half a second, hold at rest

Location pop as a neutral chip
01 · Location pop

The one from the Uncles cut

Bottom left. Ink behind with a breath of steel green, the way the site and the covers do it, never a solid green. Gold dot, time in white, place in gold. No glow, no outline.

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  • Chip steel · 70px tall · 30px sides · full radius
  • Fill gradient 135° ink #080B12 at 90% to steel #233033 at 78%, 10px blur behind
  • Stroke 2px mint #91C1B2, 26% fading to 10%
  • Dot 11px #E5D097, 15px gap
  • Text Darkmode Mono Medium 23px caps, tracking 14%. Time white, place gold sheen
  • Position 150px in, 150px up
Lower third
02 · Lower third

Name in type, role in a chip

The name is New Hero in full white with a soft shadow. The role sits under it as a ink chip in New Hero, sentence case, gold dot. No panel behind the name, it never covers the shot.

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  • Name New Hero Bold 52px, #F2F2F2, soft shadow black 55% · 20px
  • Chip steel, same build as the location pop, 16px under the name
  • Text New Hero Medium 23px, white, sentence case
  • Dot gold #E5D097
  • Glow none. Seen more than twice, so it stays quiet
Chapter marker
03 · Chapter marker

Ink chip, number in gold

Top left, small, flat. The number is the only gold. It holds for the first three or four seconds of a chapter then leaves.

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  • Chip steel, same build as the location pop
  • Number Darkmode Mono Medium 23px, gold sheen
  • Title Darkmode Mono Medium 23px caps, white
  • Position 150px in, 120px down
Caption, Begum italic on the payoff word
04 · Caption or title

White type. Begum italic gold on the one word.

New Hero Bold in white, and the payoff word in Begum italic in the gold gradient. No glow. The typeface change and the colour land together, and it never fights the footage.

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  • Font New Hero Bold 66px, centred, line height 1.12, tracking -1.5%
  • Payoff Begum Bold Italic, 106% of the New Hero size, gradient 120° #C9AE6B · #E5D097 · #F1E3B4
  • Shadow soft black 60% · 28px · y 6 on everything. No outline, no glow
  • Position 130px up from the bottom
  • In position and scale, 12 to 18 frames eased out. The Begum word lands last
  • Never a whole line in Begum, and never Begum on word by word captions
Stat pop
05 · Stat pop

The number in white, the unit in Begum

Same pair as the caption, only a touch bigger. The number is New Hero, the word after it is Begum italic, both white, and the chip under it carries the gold. Build it in one move, in step with the line being said.

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  • Number New Hero Bold 120px, tracking -4%, white
  • Unit Begum Bold Italic at half the number size, white
  • Shadow soft black 60% · 40px · y 10
  • Chip ink, 16px under the number, one gold word
  • Position 150px in, 150px up
CTA chip
06 · Button or CTA

Gold stroke. The one that matters.

Same steel fill as every other chip, but the stroke goes gold. That is the whole difference and it is enough. One per frame, and nothing else gold with it.

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  • Chip gold stroke · 70px tall · 30px sides
  • Stroke 2px, gradient #705836 to #E5D097 at 135°
  • Fill the ink to steel blend, same as the rest
  • Dot 11px #E5D097
  • Text Darkmode Mono Medium 23px caps, tracking 14%, all white
  • Lift soft gold bloom 34px 16% around the chip, that is the only glow it gets
CTA chip, gold fill
06b · Button, gold fill

The loud version. One per video.

Same chip, filled. This is the loudest object the system has, so it is rationed harder than the stroke: the end card CTA, or a mockup of the live site button. Never two in a video, never next to a gold stroke.

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  • Fill 135° #8C7044 · #C9AE6B · #E5D097 · #F1E3B4
  • Edge 2px, #FFF6DF 55% at the top light to #705836 at the shadow side
  • Sheen 1px inner highlight #FFF6DF 55% along the top
  • Text Darkmode Mono SemiBold 23px caps, ink #080B12. Dot ink
  • Lift gold bloom 44px 22% around the chip
The pill family
08 · The chip family

One chip, four volumes.

Every label, location, chapter, role and CTA is the same chip at one of four volumes. Ink fill with a breath of green for the quiet ones, gold stroke for the one thing in the frame that matters, gold fill for the one thing in the whole video. Build it once as a preset.

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  • Gold fill the loudest. End card CTA or a site button mockup. One per video
  • Gold stroke the one thing that matters. CTA, offer, payoff. One per frame
  • Mono furniture. Time, place, chapter, stat label. One word can go gold
  • Type a label. Role, service, room name. New Hero, sentence case
  • Shared 70px tall, 30px sides, 2px stroke, 11px dot, 15px gap
  • In position and scale, 12 to 18 frames eased out. Never a fade
  • Never a glow on a chip, a filled gold chip, or two gold strokes in a frame
09 · Short form, 9:16

Auto captions in Darkmode Mono. Keywords in New Hero SemiBold gold.

Both sit in the middle of the frame and only one is on screen at a time. The auto captions run while he talks. When the keyword lands the captions drop out and the word takes their place, then the captions come back.

Auto captions

Auto captions

Darkmode Mono Medium, sentence case, white, soft light and a drop shadow. Two to four words at a time.

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Keyword

Keyword

New Hero SemiBold, sentence case, tracking -64, light gold gradient, soft glow and a drop shadow. Same spot as the captions.

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Key phrase

Key phrase

Same treatment at 84px, up to three words.

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Values at 1080 × 1920, Premiere tracking in brackets. The keyword lands on the beat of the word, scales 104% to 100% over 4 frames, holds for the word, leaves at rest, and the captions return on the next word.

  • Captions Darkmode Mono Medium 46px, sentence case, tracking 1%, white, one line centred at 56% down
  • Caption light white 10px 55% · 26px 28%. Shadow black 90% · 3px · y 3, plus black 75% · 24px · y 10
  • Keyword New Hero SemiBold 96px, sentence case, tracking -6.4% (-64), one word. A phrase of up to three at 84px
  • Gold vertical gradient #FCF5E1 · #F3E6BF · #E8D6A0 · #DCC48C, top to bottom. Light, so it reads
  • Glow 14px #F5E6BE 85% · 40px #E5D097 50% · 90px #C9AE6B 25%
  • Shadow black 70% · 5px · y 3, plus black 60% · 30px · y 12, under the glow
  • Position both centred at 56% down, never over the face
  • Never captions and keyword on screen together, or a chip on a spoken word

The rules that decide everything else

Full system with every value copyable at huntvisuals.com/brand#motion. Frames from the DA Design 260508 Uncles shoot.